It is easy to understand the appeal which these ads hold for men, as they place women in an inferior role; one characterized by helplessness, fragility and vulnerability. Certainly one can not deny that visual images serve to create the ideal female beauty within the material realm of consumer culture. The problem is that if one strays from this ideal, there's the r

Again, women see these images as attractive to men and subsequently feel the need to embody them. Unfortunately, the body of Kate Moss is an unrealistic and unattainable ideal for most women. This distorted "ideal body image" is one of the leading causes for the recent rise of anorexia in young girls. The "waif" woman image is causing extreme low self-esteem for women in the nineties. The advertisement proves effective because normal women can never, and will never look like Kate Moss. All the hollow attempts will only bring more attention to these marketing strategies, and ultimately more business for Calvin Klein.

Perhaps one of the most recent, successful, and controversial ad campaigns of the nineties is that of Calvin Klein. Ironically, in contrast to the normal, objectifying advertisements that deface women altogether, Klein focuses on his model's expressions. However, these expressions are similar to those of a scared child. The naked female model in

Some common words found in the essay are:
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Approximate Word count = 651
Approximate Pages = 3 (250 words per page double spaced)