Due to the nature of its articles, the display of designer clothing and women accessories, this magazine can be considered a woman's magazine that targets a specific type of women. Targeted are single and professional women interested in the world of fashion, celebrities and new trends.

The chosen ad inverses the standard roles in the industry of advertising. The role of the female model as sexual object or object of attraction, has been deliberately inverted, identifying and displaying the male figure (statue) as an object of sexual desire. Moreover, the object of attraction has a disposable nature, as we will see in the ad analysis.

The ad promotes designer clothing created by Emanuel Ungaro. This design clothing claims to provide sexual fulfillment to the women who wear it.

Rather than being directed to the aesthetics and materials of the design clothing, the ad makes a statement for the sexual liberation of women. The ad claims sexual properties of sexual fulfillment and liberation for the woman who chooses to wear this type of design clothing.

In some way it can be said that this ad is the exteriorization of a kind of inhibited sexual desire and fantasy that the women t

It is clear that the person who purchases this type of design dress, for the reason display in this ad, has a real lack of self-esteem and self-confidence in the way she handles herself in the presence of the opposite sex. She relies on the dress as a psychological shield that permits her a display of sexual inhibitions and desires. This type of woman wants to be identified and feel the experiences displayed by the female model in this particular ad.

As mentioned, the statue, as a representation of the male figure, is shown as a disposable sexual object immobile, speechless; a simple object of desire. This is the most obvious conclusion. We see it in the final display of the ad, where the female model is in a strategical killing position.

The strategic positioning of the female model and male figure have been photographed with the deliberate intention of grabbing the attention and eliciting emotions and desires of its targeted audience. The targeted audience in our ad is a female audience characterized by an economical status and inhibited sexual desires.

As mentioned, the female model is shown acting and directing action. At the same time the male figure appears only as the medium for individual sexual fulfillment that is displayed as the direct result of wearing this type of dress. Therefore, the male figure is displayed as the sexual object, which serves to the aggressive sexual impulses of the female model.

Furthermore, this point is depicted on the third page of the magazine ad where the female model is openly addressing and displaying the main objective of the ad. Here, the female model is appreciated, explicitly taking the active sexual role, by covering the only part of the male statue that assists to satisfy the sexual purpose addressed in this ad. In addition, the female model subordinates the entire male figure, all of what it represents (classic male tradition and social role) to her particular interests and desires.

One would think that women who have real control of their lives and personalities do not need banal representations of their desires. The female model does not need to go to such extremes (i.e. vulgarity of the sexual representations) in order to prove the value of her individuality and dignity.

Can the claim of this ad be achieved?

Some common words found in the essay are:
Emanuel Ungaro, Buonarroti's David, David Buonarroti, Intercourse Empowering, female model, male figure, Penguin Analysis, male statue, ad female, ad female model, magazine ad, sexual object, sexual fulfillment, design clothing, page ad, female model male, figure statue, male figure statue, , diminishing male figure, Berger John, disposable sexual object,
Approximate Word count = 2575
Approximate Pages = 10 (250 words per page double spaced)