essay an current ethnics event
As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations students and professionals. According to Winkleman, the rise in concern over ethical issues can be traced to the reaction of the profession to events in the 1980s, which included high-profile instances of insider-trading and covert government foreign policy activities. In addition, the ethical debate is thriving because corporations have realized that they have to pay more attention to social demands and be more responsive to "stakeholders." This realization has paralleled the move from theoretical ethics to applied ethics. Winkleman's conclusion is that ethics are crucial for public relations because they will benefit the profession and the companies for which the public relations work. Ultimately, ethics are good for business. In addition, there is empirical evidence suggesting that public relations professionals basing their decision-making and recommendations to management on ethical principles and social responsibility are more likely to have a greater role in management decisions and activiti
Cutlip, Scott M. (1992-1993). The Tobacco Wars: A Matter of Public Relations Ethics. Journal of Corporate Public Relations. 3: 26-31. Wright, Donald K. (1989). Examining Ethical and Moral Values of Public Relations People. Public Relations Review. 15(2): 19-31. Kruckeberg, Dean (1993). Universal Ethics Code: Both Feasible and Possible. Public Relations Review. 19(1): 21-31. Winkleman, Michael (1987). Soul Searching. Public Relations Journal. 43. Budd, Jr., John F. (1990). Public Relations Faces Its Moment of Truth. Public Relations Review. 16(4): 5-11.
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Approximate Word count = 3568
Approximate Pages = 14 (250 words per page double spaced)
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