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Ford Focus Copying Honda Civics

Have you ever heard of a live commercial? Or better yet ever seen one? Well Ford Motor Company is about to launch the new Focus. The Focus is targeted at the first time buyers market. Ford Motors is spending at least $100 million dollars in this new approach marketing strategy. I always thought that TV commercial's were pre-recorded. This is not the case here. Ford is actually launching a miniseries of commercials to create a following like a sitcom. With a hired actor Annabelle Gurwitch from the sitcom "Dinner & A Movie." Ford Motors are targeting viewers from MTV, and the Urban audiences. Ford will advertise in the Non-Traditional marketing strategies. I think that Ford is



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Approximate Word count = 480
Approximate Pages = 2 (250 words per page double spaced)

  

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