The sports industry is extremely diverse and is currently experiencing rapid growth and development. The industry's profits run into billions each year. The business of sport has certainly not been immune or isolated from gender inequalities.

Traditionally, professional sports management has been the exclusive realm of males. Sport is often regarded as one of societies most traditional male institutions. However, one of the most important phrases of the '90's' has been 'gender inequality'. This involves offering equal opportunities to both men and women to participate in sport.

The table below illustrates just how little coverage women's sport receives in the media:

The Times Daily Express Guardian Daily Telegraph

Given the changing face of the international workforce, sports managers must now make ethical decisions regarding hiring in order to make the management of sport both more app

The UK has trailed behind the USA both in the number of female directors and in adapting corporate cultures to the presence of women executives at the top level. There are 140 female executive directors and 138 non-executives working in a total of 2349 listed British companies. Of these, just 22 women made it to the top positions of Chief Executive or Managing Director. And it is also interesting to note that women managers "earn on average only 65% of their male counterparts' earnings". Refer to Appendix II for an interview conducted with a female Section Manager at Tesco Plc. The interview highlights some problems and issues that women managers face in today's workplace.

On top of these advances made in soccer, a major step was recently taken in female boxing when, in America, a female fought against a male and won the fight. However, cynics might suggest that the fight was more of a publicity stunt than a fair contest. A newspaper report on this landmark contest can be found in Appendix I. Also in female boxing, Laila the 21-year-old daughter of the legendary Muhammad Ali recently entered the history books when she took part in a professional boxing bout. Again, a newspaper article on this event can be found in Appendix I.

High occupational achievement accompanied by a high salary has traditionally been reflected by the masculine role. The International Review of Employment conducted a study that revealed a huge discrepancy in the number of female directors in the UK.

ealing and available to women. Although recent changes within sports leagues, such as professional women's football has opened the doors to women - it is found that they rarely attain positions of power and wealth. It could still be argued that women have not been accepted into the industry, as the roles offered within it tend to be opposed to the typical 'ideology of women'.

Some common words found in the essay are:
Tesco Plc, Telegraph April, Physical Education, , Sport Organisations, Appendix Stereotyping, Yorath Football, UK UK, Chair EOC, Carte Kitchen', equal opportunities, orientated' sports, 'male orientated' sports, jobs women, glass ceiling, female directors, 'male orientated', gender roles, gender inequalities, corporate cultures, female roles,
Approximate Word count = 1733
Approximate Pages = 7 (250 words per page double spaced)