In magazines stuffed with models and advertisements, billboards on the highway, and actresses on television, the message of what women should look like is everywhere. Advertising is a powerful force in our culture due to the exposure. The decided presence of these images in effect shapes the image of women today. It is very unfortunate that the media influences American society to the point that it defines the "ideal woman". The "ideal woman" is defined as someone that is thin, young, and beautiful.
Today it seems as if being thin is the only way to go. There is a wealth of businesses that depend upon the American desire to be thin to survive. Exercise and diet companies are a perfect example. In order to create a market for their product they attempt to make women feel imperfect about their own bodies through advertisement. Adverti
Another idea of the "ideal woman" is, of course, to be beautiful. The media teaches women what is attractive, what is feminine, what is cool, what is sexy, and what is romantic. However this may come at an expense. After the exercising and the makeup a lot of women turn to the more costly cosmetic surgery. Cosmetic surgery may consist of a minor eye or chin tuck and progress to the more advanced and expensive facelift or stomach tuck. Still women will go through all this money and pain to be what is "in" today 6but may not be tomorrow. The public knows that body types go in and out of fashion and the exclusion of so many women is a denial of the wide ranges of bodies and appearances.
sers manipulate women into thinking their value is dependent on their physical appearance. An overweight person is seen as lazy. Women, especially, are told that their
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