Knowledge about organisational behaviour has become very important to a manager's performance and success. Therefore, it is not surprising that writers often claim to have the information that managers need if they are to excel in their jobs. In Search of Excellence is one of the most well known books of this type. In the book, Peters-and Waterman outlined seven principles that they claimed to be excellent management tactics and a "7-S Framework." In Search of Excellence is a book dealing with many different principles of economics and what makes big business' excellent.
The first idea that the author discusses is his chart of the 7-S Framework. The graph is very simple but the ideas are fairly complex. In their research, they found that their concepts were too hard to explain and easily forgettable. They made this framework to deal with strategy, structure, style, systems, staff, skills, and shared values. This has 7 S's and a graphic
The second Principle they deal with is to be close to the customer. This means good service and listening to what the customer has to say. If the producer, Macdonald's, is not in touch with what the customer wants to eat, then the business will most likely fail. Although it also refers to customer satisfaction; quality food made right and good service, "Have a nice day and enjoy your meal!"
The third basic principle is productivity through people. This deals with the individual as the best means for efficiency improvement rather than capital investment. If Macdonald's could put everyone in the area of work they most enjoyed (drive-thru, washer,...) then they could produce more food and maximize their business.
The seventh and final basic principle is simultaneous loose-tight properties. This is another value-based principle. This could be described as the ability for a worker of Macdonald's to do his/her job in his/her own way as they incorporate the company's
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