e able to open the door even further by reducing trading costs and developing user friendly platforms for investors. The Brokerage industry is one driven by quality customer service and high profits. Investors want to maximize there investments at a reduced cost but still receive the highest level of service and information available. In the past investors were restricted by the amount of control they had over their investments, brokers made recommendation, pushes, and did the actual purchasing. Today with the addition of the PC and online capabilities investors can choose what, where and when they invest. By utilizing online resources investors can perform the research and analysis that was once primarily done by brokers. This new technology is having a dramatic effect on the way brokerages operate. The once small discount brokers are utilizing the Internet to take over a whole new market segment and the larger full service brokerage companies are rallying to add online services. This paper will explore these effects and how the industry is responding as well as address the questions raised in the opening. Selling securities via

Some common words found in the essay are:
Street Internet, Merrill Lynch, Pottuck Schwab, Charles Schwab, online trading, brokerage industry, discount brokers, merrill lynch, via internet, individual investor, information available, , personal service,
Approximate Word count = 765
Approximate Pages = 3 (250 words per page double spaced)