Is your body clear

A detailed Summary of Is your body clear

We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very large industry, and many people spend their entire lives developing advertisements that the average consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation. In this rhetorical situation, the advertisers use the concepts of logos, pathos, and ethos to draw the audience in and get their message across to the individual reader. They want the consumers to trust and believe them. Most of all, they want them to buy whatever they have to sell.

Companies must rely on advertising a great deal, especially when a new product becomes available. It is crucial that their audience learns of the product and realizes the benefits of the new invention. Companies that already have other products for sale have a better chance of obtaining the consumers interest, especially if the company has a good reputation. One such company is Neutrogena. They have numerous products for sale for the fac

Many companies, such as Nike or Pepsi, use celebrities to endorse their products. The logic behind this is that if people like the celebrity and see them with a certain product, they too will buy this product. The feature about Hewitt is that her skin appears to be clear (from head to toe). Not only is she very attractive and likable, but her clear skin gives her the credibility to endorse this product. Her ethos is therefore very good for supporting a body wash.

Before we can examine the ethos, pathos, and logos of the ad, we must visualize it. The center of the page has a large picture of the body wash with bubbles dripping over the side and the word NEW printed in black letters across the top of the bottle. Standing next to the bottle of wash in just a towel is the famous Neutrogena girl, Jennifer Love Hewitt. At the top of the page in big, bold, red letters appear the words, "Clear skin from head to toe." Underneath this slogan is the caption that introduces the new body wash, "Neutrogena Body Clear Body Wash treats, even prevents body breakouts." To the side of the oversized bottle of wash are three bullets, and although very small are still very important. They tell us that the body wash contains an acne fighting ingredient which "dermatologists recommend." The wash also has a rich, foaming later and is refreshing and clean-rinsing. Right here is almost everything we could possibly need to know about the wash. The ad is finished at the bottom again with big, bold, red letters printing the name Neutrogena. In small letters underneath the name the ad tells us that we can find this wash in the Acne care section of our local store. The ad also gives the Internet address for the company Neutrogena.

The key to establishing credibility and trust, or the ethos of the ad, is assuming what the audience knows and believes. Neutrogena assumed that most people would trust a dermatologist's recommendation. Most do, wh

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Approximate Word count = 1321
Approximate Pages = 5 (250 words per page double spaced)

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