"Technological advances at the end of the 20th century have allowed companies to globalize, facilitating the sale of their goods and services in foreign markets. Communications, empowerment, and learning will be the three greatest deciding factors in the success of these new multinational firms."

To be more successful in business in the global environment, it will be necessary to expand to the global market. An increase in production, sales and profits are some of the compelling reasons why most companies will seek to go beyond the limited sphere of strictly selling to US consumers. But as companies in the year 2000 and beyond will surely find out, it isn't always easy to manage an organization when the work force and management teams are thousands of miles and an ocean away. Consequently, there are a few strategies that can ensure the success of a business located in the global market.

First of all, the 1990's have already taught us that people are proud to work for companies that treat them well. They become linked to companies in more than an

employer/employee relationship -- they come to feel as if they are truly a part of an organization; not just one of the emp

In the global organization empowered teams will make the difference between the company being a multinational that meets the regional demands, or an international corporation. Regional needs will be satisfied because the teams distributed throughout the world will be responsive to the needs of the customer. The ultimate goal of the corporation is "to market itself globally, but act locally." (Stein, 1999)

World Trade Organization International Trends and Statistics

Of course the communication needs to be timely and truthful for it to be valuable. Information also needs to be proactively stated, discussed, openly, honestly and fully disclosed. For remote communications, the use of Internet email, fixed and in particular mobile telephones is often prolific. There should be regular broadcast news and information in the form of say, email messages updating members around the world on how the business is doing and latest developments. Informal discussion of this news, plus the formal emails kept different people in different places up to date with these moves. This kept people in different time zones in touch with the same information distributing at low charge around the world.

within the workplace, and be less likely to identify with the organization. It is important for global employees to feel as if they play just as much of an important role within the organization as does the core group of employees in the home base organization. If an employee perceives top management communicates consistently -- and in several different ways -- that employees are valued, he or she may feel increased well-being and report a stronger identification with the organization, which would result in better performance and a company loyalty.). Concern and caring for employees can be communicated through statements sent to the foreign workplace from organization. Loyalty to the company can be reinforced by publicly recognizing employee achievements in company newsletters.

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Approximate Word count = 3781
Approximate Pages = 15 (250 words per page double spaced)