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Marketing of an Innovative Idea

The number of people in the United States that work on their own automobiles continues to increase. This is evident by the continuing number of auto-part stores that are opened every year. New stores, new chains, the competition is fierce. One reason for this is that the cost of taking your automobile in to the shop, to change something as simple as a $10 gasket, can be very expensive. It could end up costing you a couple of hundred dollars do to labor. Labor can make up anywhere from thirty to ninety percent of the bill. The other problem is finding a place to go that you can trust. There are a lot of crooked mechanics that seem to find more problems or even make more problems with your vehicle than what you originally brought it in for. Another issue with using a service garage is that you usually have to leave you vehicle the whole day in order to get the work done. This usually turns into quite an inconvenience. You end up having to wait at the shop or having to find someone to pick you up and take you back. It is no wonder that people are becoming more involved with working on their own vehicles. Budget conscientious people will not pay for high labor and better yet, unnecessary labor. Actually, lots of people enjoy, and pre


An innovative idea would be a remote controlled automatic hydraulic lifting system for passenger vehicles. There would be a hydraulic piston, that is capable of extracting and contracting, installed underneath and near each wheel of the vehicle. The system would be electrically powered by the vehicles battery system. It would be controlled with the simple use of a remote control. The remote would have five buttons on it. One button would coincide with each corner of the vehicle. The fifth button would be for simultaneous lifting. A special designed piston would have a flat base foot at the end of it and would be able to lift the necessary weight. The units would be designed to fit different automobile makes and models. It would be easy to install. It would consist of a few nuts and bolts and wiring to tap into the battery system. The units would contract enough to leave plenty of clearance when driving the vehicle. They also would be special coated to protect against rusting and freezing. This would prolong the life of the product. This innovative product would be a great opportunity to take advantage of this growing economic market of people working on their own vehicles.

fer to work on their own automobiles. You can save a lot of money from the cost of labor and unnecessary maintenance. Doing it yourself also gives you reassurance of the job being done thoroughly and correctly the first time. Not all work though, is considered feasible to be done by the do-it-yourself mechanic. An average person is not going to take an engine out of the vehicle and do an overhaul. What they can do though, is change parts, filters, fluids, tires, and perform many other routine maintenance tasks. A lot of these jobs involve having to lift up the vehicle. Usually what you have to do is get a jack, lift up the vehicle, place a stand underneath, and then lower the vehicle on to it. The stand is necessary if you need more than one corner of the vehicle lifted at once. This could be a time consuming process. The first thing you usually have to do is find that jack from the trunk. Once you do that, you then have to figure out where it goes on the vehicle to properly lift it. Using some of these

Some common words found in the essay are:
Mercedes BMWs, , lift vehicle, hydraulic lifting system, automatic hydraulic lifting, lifting system, hydraulic lifting, automatic hydraulic, simple remote, do-it-yourself mechanic, own vehicles, people own vehicles, backup safety, makes models, vehicle lifted,
Approximate Word count = 1477
Approximate Pages = 6 (250 words per page double spaced)


  

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