Approximately 500,000 Americans die every year as a direct result of smoking (1:66). As the U. S. population becomes more health conscious, the number of smokers is decreasing every year. However, the tobacco industry has remained prosperous due to the continuing demand of millions of smokers still present in the U.S.A and other places like Asia, Russia and Eastern Europe.(7:2)

The tobacco industry has never before publicly admitted to a direct connection between smoking and lung or heart diseases (7:2). Since 1954, 825 cases have been filed against cigarette companies demanding compensatim. Out of this only 22 have gone for trial, three of which resulted in partial victory.(1:66)

Marketing can be defined as the process by which goods and services are sold and purchased. It also includes functions like, advertising, mail-order business, public relations and the like. The main goal of marketing is to acquire, retain and satisfy customers.(2:1)

Even if the tobacco industry faces a gloomy business future in U.S.A it can earn a lot by selling more cigarettes in developing countries from the Middle East to South East Asia INTERFERENCE With practically no government interference and millions of smokers, tobacco companies could even earn profits from brands that are dead in USA. They can also expect bigger profits by trying to change local customs. For example: In Japan, the number of women's smokers is on the rise, after tobacco promotions persuaded society not to prohibit women smoking.(3:34)

However, critics complain of the effects of marketing tobacco on society. Advertisement of brand names like Marlboro, Lucky Strike etc. are harmful for children since they generally glorifies smoking. Cigarette firms have been criticized for designing and promoting brands that target the special tastes of working persons, African -Americans etc. (4:4). Thus, critics feel that for tobacco no marketing tool that increases profit or marketing share should be used.(4:11)

5. Smolowe, Jill. "Crushing Big Tobacco" Time 30 June 1997: 22-27.

6. Teinowitz, Ira. "Market Implications of Liggett Pact Questioned". Advertising Age 24 Mar. 1997: 3+.

No matter how unhealthy cigarettes are, they still are legal. Therefore, tobacco companies have a right to market their products. After all, we could categorize tobacco marketing as "Misplaced Marketing".(4:4)

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Approximate Word count = 1248
Approximate Pages = 5 (250 words per page double spaced)