McDonaldization of Society

A detailed Summary of McDonaldization of Society

In today's' complicated and ever changing society, we often try to achieve a sense

of stability and familiarity around us. One way our culture has tried to make life a little

easier is by implementing a function now know as "McDonaldization". McDonaldization

is defined as "the process by which the principles of the fast food restaurant are coming to

dominate more and more sectors of American society as well as the rest of the world." (1)

The success of McDonalds, and of McDonaldization as a whole, is due to four basic

factors--efficiency, calculability, predictability, and control.

One of the first functions of McDonaldization is efficiency. Efficiency means

choosing the optimum means to an given end. In our society, people like to have things

go as quickly and as smoothly as possible, but they do not want to find out the fastest way

themselves. Instead, people like to have a system that has already been used and that they

know works. Efficiency has its advantages for both consumers, who get what they want

quickly and with little effort, and for workers, who can perform their tasks in a simple

manner. The fast food industry is very streamlined, because hamburgers are the simples

universities have phone or electronic registration, which can be completed in a few

usually want to know exactly what to expect from a given situation. Predictability gives

Hall, where they take a number, and wait for their turn to be called. Only then can your

of university life which has become greatly McDonaldized is the registration process. At

must spend more time in school, while paying even more money.

a good deal of thinking and brainstorming to manage successfully. All in all,

Approximate Word count = 1919
Approximate Pages = 8 (250 words per page double spaced)

Category: Miscellaneous

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