The disposable income of the customer is important to McDonalds. It the customer can not afford to buy their food then they will lose business. In order to get more customers McDonalds has entered into the price wars. They have specials and also try to keep the price of their meals inexpensive. The interest rates of different countries also affect McDonalds. If the interest rates go up then the price of supplies will also rise. McDonald will try to find the cheapest way to get its services to the customer in order to keep prices low. They also just had stock split which would make it easier for people to buy stock in the company. McDonalds must also watch the stock markets of the world. They have restaurants all over the world so they must watch the economies of all the countries. McDonalds is also expanding all over the world. They realize that in order to keep their edge in the fast food business that they must grow and reach new markets first. The use of new computers for ordering and for preparation of food is being devel

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Approximate Word count = 702
Approximate Pages = 3 (250 words per page double spaced)