MEDIA
The newspapers print a lot of stories because people buy the newspapers, so perhaps some people would say to combat the exploitation set out my the media monolpoly that we all must raise our standards a little bit. I believe that the most important thing is that the public makes their views known, and that newspapers should respond to it. All too often newspapers don't respond to public opinion and there is a very fine line to be drawn between the freedom of the press and license, which takes that freedom for, granted. Murdoch and others play this game because it pays, because they know that there are lots of people out there who will buy the newspaper with it in it. Anybody who bought the Sun, or even looked at the Sun recently is ensuring that the next Miss Noble who's got the next set of pictures of this kind is going to find a ready buyer at this sort of price. The only way you're going to stop it is if it doesn't pay. And the only people who can change that is the public, the public should exercise power in numbers, but until then Murdoch will continue to count his profits. Others however do not believe a boycott would work. The Sun's sales were falling and they were desperate to do somet
One of the best examples of media influence was in the 1992 general election. The majority of newspapers supported the Tory's in the election, but it was the Sun who backed the Tory's for the first time, the majority of the Sun's readers were working class. However on the day of the election the Sun's headline read: The first headline which was read in the morning by millions of Britons caused a significant swing in the voting when studying the polls leading up to the '92 election, the Mirror for instance had no such influence. One of the main Criticisms however is that what ever the views of the owner and however much they/he/she is trying to influence the public, if the paper doesn't sell then these can be over ridden by others.
Some common words found in the essay are:
Trade Unions, Sun Tory's, Media Output, , James Bulger, Miss Noble, South London, Cohen Jock, Sun World, Trade Union, media output, output , media output , influences individual, trade unions, approach media output, media influences, headline read, individual , muggings blacks, responds, responds views, individual responds, responds views, influences individual ,
Approximate Word count = 1116
Approximate Pages = 4 (250 words per page double spaced)
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