Media and Culture
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences. While the political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century, its advocates such as John Fiske argue that popular culture is actually the creation of the populus itself, and is independent of the capitalist production process of the communication sector. Basing his argument on the immense interpretive power of the people, Fiske believes that the audience are able to break all the indented meanings within a media message, and by giving new meanings to that specific message they can oppose the power bloc that is trying to impose its ideology to the public. Consequently, this anarchistic activity of the audience creates the popular culture as a defense mechanism. Even when we accept Fiske’s ideas, we can not disregard the manipulative power of the media and its effects on cultural and social life. Everyday, we are exposed to millions of different visual messages which tell us what to eat, what to wear, what to listen and what to watch. No matter how hard we try to avoid being influenced by these directives, only up to a cert
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Some common words found in the essay are:
According Giddens, Bush Edelstein, John Fiske, War Americas, JR Dallas, York Times, Entertainment Researches, Deutsch Gerard, Justice Department, Lee Solomon, popular culture, media industry, popular culture created, form accurate view, dropped americans, horror bomb, forward humanity, roach 17, accurate view reality, subjective validity, reality act correctly, 70 americans, view reality act, interpretive power, 000 tv,
Approximate Word count = 3077
Approximate Pages = 12 (250 words per page double spaced)
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