Personal Seat Licenses
The cost of building a state-of-the-art facility has grown dramatically over the past decade. As the pressure rises on intercollegiate athletic programs to raise as much money as possible, universities have been depending increasingly on high-cost amenities such as luxury boxes, personal seat licenses and club seating. Luxury seating includes special skyboxes usually purchased by corporations at premium prices and another level of more expensive seating often referred to as club seats. Club seat ticket holders often have better views, preferred parking, indoor/outdoor options and higher quality food and beverage service including a wait staff. Luxury seating alone is a tremendous moneymaker and is the second most important revenue stream for sports franchises behind television revenues. The most talked about of the three has become the personal seat license. Personal seat licenses are a relatively new revenue source. They give fans the right to buy a season ticket or specialty seating such as club seats. PSL's offer the holder a series of amenities and benefits including the right to transfer your long-term season-ticket rights, sometimes for a profit. Stadium revenues come in a variety of ways, and in today's world o
In the going over the research for the personal seat license program, I realize that it is a very good way to increase revenue. However, there are always ups and downs to every business transaction. I think the biggest question that colleges and universities will need to answer before initiating such a proposal is whether or not they will actually be able to sell the seat licenses. In asking that question, college officials will need to look at the status of their teams- if they are winning or losing. Having a losing team doesn't make it any easier to motivate people to come out and see them. Without a crowd base, there is no sense in even constructing a new facility. If there is any doubt, they should not even bother with it. Club seating, part of a personal seat license program, is another way in which well-heeled fans and corporations help fund stadiums. Club seats usually are a group of seats in preferred locations and that are near a special lounge area with television monitors, couches, upscale finishes, climate control, and upgraded concessions and services. Unlike a seat license, a club seat is acquired on a year-by-year basis, although there can be some long-term leasing.
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Approximate Word count = 1343
Approximate Pages = 5 (250 words per page double spaced)
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