The first and probably most well known of these philosophers is W. Edwards Deming. Deming first came into the public eye when he was credited with assisting the Japanese after World War II and helping to elevate the Japanese industry into the forefront of world industry. Deming stresses that the most important part of quality is the role of management. Deming also emphasizes on achieving long term goals through cultural transformation rather then short term needs. Deming's findings can be viewed best through his "System of Profound

The most recent of the philosophers is Joseph M. Juran. In the late 1980's Juran founded an institute to consult and train management in quality. In addition to Deming, Juran also visited Japan to assist their industry at the end of World War II. Juran's most famous theory of quality is his "quality trilogy," which focuses on planning, control and improvement of the quality system.

Regardless to the fact that all three have based their lives on the ambitious goal of developing a system to improve quality, there are several key differences exist amidst these three quality experts. First and foremost is their definition of quality. Deming uses statistical predictions, basing his entire view of quality on the quality of the process, not the product whereas Crosby and Juran focus more on the customer. Crosby stresses

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