Plan on Smoking

A detailed Summary of Plan on Smoking

The incredible idea behind taking a course such as Theories of Persuasion is that a student can discover the principles and theories behind everyday decision making and beliefs. What may seem like simple ideas, in reality, are very complex processes. Fishbein and Ajzen, two researchers being discussed in class, brought to light their theory known as the Theory of Planned Behavior. In it they describe the intricacies of building attitudes and making behavioral decisions. By providing a brief summary of the theory, a real life example that directly relates to the theory, and an analysis of the possible outcomes of the theory, it becomes clear that Fishbein and Ajzen contributed significantly to the world of persuasion research.

The Theory of Planned Behaviors is far more complex than just making behavioral decisions. It involves a well defined relationship between the Expectancy Value Theory, Subjective Norms, and Self Efficacy. In order to properly establish this relationship it is necessary to supply some definitions of the previously mentioned terms. The Expectancy Value Theory plainly states that "for behaviors, our attitudes were a function of our beliefs that an outcome would occur, and an emotiona

In order to better demonstrate the relationship between the example and the theory it is crucial to make specific and very descriptive ties between the two. The obvious connection that is more of an individual situation that doesn't involve the peer pressure or parental intervention is that all individuals have preconceived ideas and attitude about pre-marital sex. Either they think it is socially acceptable or they don't. Many people differ in their attitudes. The degree can be that of sex being acceptable only with feelings of love or if both people mtually consent. The attitude the person has, whatever it may be, directly relates to the outside opinions and views of his or friends and parents. Some friends might persuade someone that sex is cool and is a reason for popularity while others might leave it a personal decision. On the same token, parents might want to affect your attitudes and opinion by claiming that sex is dangerous and should be waited for while others keep it private and personal, like some of the friends previously mentioned. The last relation being discussed is that of efficacy. Once a person meets someone who is under consideration as a partner for sex, the person thinks to him or herself "Can I actually go through with this? Do I want to risk pregnancy or an STD?". The subjective norms play a major role in this scenario because pleasing your parents seems to be a huge sexually related issue. The reason for this is that teen pregnancy or diseases are highly negative issues in our society. Reputations seem to

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Approximate Word count = 1047
Approximate Pages = 4 (250 words per page double spaced)

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