Propaganda Model

A detailed Summary of Propaganda Model


In the "Propaganda Model", Edward Herman and Noam Chomsky focus on the inequalities of wealth and power and its effects on the media at different levels. It allows the government and dominant private corporations and holdings to influence the public through a set of five filters, which make up the propaganda model.

I. The first filter: Size, Ownership, and Profit Orientation of the Mass Media

Ownership of national media by a small number of very wealthy individuals and corporations with similar mindsets, presuppositions, and political ideologies leads to a narrowing of debate, with greater positive emphasis on positions favored by media owners.

II. The second filter: The Advertising License to Do Business

Advertising allows production of media at below production cost. Therefore, the advertisers' choice of media (being at a lower price) will sell better and prosper over those media the advertisers do not favor. This favors media with pro-corporate ideologies, as corporations are the entities with the greatest advertising resources. Large totalitarian governments have greater r


IV. The fourth filter: Flak and the Enforcers

esources, and when they do this sort of thing, we quite correctly refer to it as propaganda

Any activity or opinion, which can be construed as contrary to business interests or "soft" on Communism, puts the adherent immediately in a defensive position, which requires justification. In addition, if Communism is the ultimate evil, pragmatic politics suggest that accommodation of Fascism and other state terror can be justified if it serves the anti-communist cause.

V. The fifth filter: Anti-Communism as a Control Mechanism

Time and monetary concerns force media to rely on official/State sources for information. Persons in official capacities are thought by the general public to provide objective news, while it is instead in their best interests to give information with a pro-establishment spin.

I feel Marx would have agreed with the video "Leading Questions", in this video it is very apparent how the influence of the upper class has been able to manipulate the media. And in turn, the overall views of the American public

Some common words found in the essay are:
German Ideology, Herman Chomsky, Enforcers Flak, Business Advertising, Control Mechanism, Leading Questions, Media Ownership, Sourcing Mass-Media, Noam Chomsky, Karl Marx's, propaganda model, upper class, influence upper, influence upper class, class capitalist, bourgeois class, capitalist economy, american public, class capitalist economy,

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