f the many factors suggests that more accommodation or more advocacy will be effective in gaining departmental and organizational objectives in the short and long term. The contingency theory further goes on to say that an accommodative stance, questionably a part of a two-way symmetrical communication may not be completely ethical, in fact it could be contrary and unethical to morally repugnant publics, for those who hold some positions to be morally absolute. A position of a moral magnitude holds more so than that of any belief in the dialogic process. This also bring into view ethical charges of paternalism and the convictions of an organization that advocacy is morally superior to two-way symmetrical communication. Communication processes such as dialogue, compromise, collaboration and cooperation denote agreement, but engaging in these degrees are not always on the highest moral position. In certain cases taking a moral stance means putting the ethical principle above two-way symmetrical communication. The contingency theory attempts to structure a better understanding to dynamics of accommodation and advocacy while institute the ethical aspects of accommodation to the efficacy in public relations. This is one sample method that was used in the study of contingency. The sample test consisted of eighteen different public relation managers, ranging from

Some common words found in the essay are:
Glen Cameron, Planned Parenthood, Advocacy Contingency, contingency theory, public relations, two-way symmetrical, symmetrical communication, two-way symmetrical communication, accommodation advocacy, towards public, public relation, organizations stance, issues major,
Approximate Word count = 919
Approximate Pages = 4 (250 words per page double spaced)