Before discussing sex in the media, one must understand why it has come to be that people use sex as a gimmick. "The writing of modern history has resulted in a viewpoint that is nothing short of a stag party. The history of women is ignored, hushed up, and censored in the most literal sense of the term. This method of eliminating the social and political destiny of half of humanity is the most effective form of supremacy." (Janssen-Jurreit, 1982, pp. 15-16) The world we live in today is still man-made, no less now then in the nineteenth century. Eve Zaremba states in Privilege of Sex: "Women's self-awareness as females has until very recently reflected the world's (i.e. men's) image of them; how well their personal performance matched male expectations." As English Canadians began to develop an identity in 19th century soci

Menzies, David. (1996 September). Boys and Girls. Marketing 101 no 34, p.9-25

Johnson, Robert. (1997). Ads accused of fueling pedophilia fires. Canadian Journal of Criminology,39(3), 324.

Zaremba, Eve. (1974). Privilege of Sex. Toronto: Anansi.

Macdonald, Hon. David. (1979). Sex Stereotyping in the media: Images of Women. Quebec: Canadian Government Publishing Centre.

Oneill, M. Teresa, Leone, Bruno. (1983). Male/Female Roles: Opposing Viewpoints. St. Paul: Greenhaven Press.

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Approximate Word count = 2224
Approximate Pages = 9 (250 words per page double spaced)