The United States ad industry consists of many ad agencies whose job it is to make sure that the American consumers buy their clients products. As many people get smart enough to look past the physical eye tricks the ad may play on them, the ad agencies has turned to subliminal messages to get their message across. From garbage bag advertisements to the advertisements for the hardest type of liquor you can buy, subliminal advertising will almost always affect you without you even knowing it, and its perfectly legal. If a company has the money, the time, and the sense to use the first amendment of the constitution, there is no reason why subliminal messages cannot appear in their advertisements.

To produce a subliminal advertisement, a company must pour in a great deal of money to get the consumer wanting their product. An ad agency can spend anywhere up to $50,000 to create a single, one page magazine layout or flyer, carefully getting every detail to perfection. If a company chooses to use this kind of money to advertise, it is perfectly legal to do so. Subliminal messages are just a more efficient way of advertising by appealing to the consumers subconscious

Ultimately, the ad industry, by using subliminal messages, is just making more money for their clients. By investing huge amounts of money and time every year, companies have, are, and will continue to make consumers buy things they have no need for until the consumers get help. If a corporation wants to use these resources to help their business grow and prevent theft at the same time, there is absolutely no reason why they should be restricted from doing so.

Presently, no laws forbid subliminal messages in advertising. However, some federal agencies have regulations against deceptive representation, yet have yet to directly address subliminal suggestions due to its indefinite consequences. There is no law that forbids a company from making more money. Specifically, in the constitution, the first amendment states : "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances." By outlawing subliminal messages in ads, the US government would directly violate the first amendment of the constitution. Since the subliminal messages are protected under law, any person that

Some common words found in the essay are:
Consumers United, subliminal messages, subliminal advertising, consumers buy, prevent theft, ad agencies, ad industry, perfectly legal, amendment constitution, american consumers, company money,
Approximate Word count = 871
Approximate Pages = 3 (250 words per page double spaced)