Desirable behavior is sought by people throughout the world based on how one is brought up and the expectations one is bombarded with on a daily basis. When people begin to form certain expectations in life there begin to be formed stereotypes. It is from here that advertising finds its most potent weapons. By focusing on these culturally formed stereotypes they can explicitly affect people, and by feeding on these implicitly realized characteristics of people they can also affect behavior. This seems relatively harmless to the advertiser who simply wants to sell his/her product, but it becomes harmful when it begins to perpetuate certain undesirable stereotypes to the point of cementing them

Using the ads presented here as examples, the portrayal of women can be broken down into several categories. First is the idea of beauty. The bulk of each ad is devoted to the beautification of women's hair, face, and body. Women are bombarded with airbrushed, perfectly lit, constantly happy pictures of gorgeous models that portray every ideal of our society. The main themes are the following: makeup, perfume, breasts and cleavage, and lots of skin. First makeup. Women are not expected to be presentable without the help of the latest chemical technique to remove blemishes, darken eyes, lengthen lashes, coat the lips, and remove shine. Next is the depiction of perfumes. The basic concepts behind perfume ads are of sex, intimacy, exotic

Some common words found in the essay are:
Advertising Desirable, North America, formed stereotypes, females advertising,
Approximate Word count = 502
Approximate Pages = 2 (250 words per page double spaced)