Men are also labeled in the media. Most male models have a commanding and powerful sense of style. They always look in shape whether they are in a three-piece suit or in jogging shorts and a tank top. Particularly in men's cologne commercials the men are always handsome and have an ideal body. Just as women are looked at like sex object in some advertisements, women equally gawk at men. Both sexes, to a certain extent, enjoy attention from the opposite sex. These ads cause the consumer to see life through the eyes of theses models and they conclude that if it looks good on the models, then it must look good on them. Once again Pathos, that little trick Cicero thought was so important, prevails (322). After hearing what Kilbourne has to say, the consumer is ultimately disgusted with him or herself. However, this is good thing! We recognize how advertisers use pathos to evoke emotions of unsatisfaction about the way we look, and strive to become perfect by using their products. After these realizat

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Academy Anti-Aging, Jean Kilbourne, Depends Polydent, average person,
Approximate Word count = 681
Approximate Pages = 3 (250 words per page double spaced)