The Federal Trade Commission, in submitting a Request For Public Comment Concerning Guides For The Dog And Cat Food Industry, is asking the American Public to assess guidelines for monitoring the pet food industry that have been in place since 1969. Since the basic thrust of the original guidelines was to control misrepresentation in the industry, it is hard to imagine that the public would disagree with the original intent of the guidelines. It would also be prudent to assess whether a review of such sound guidelines would be either necessary or worth the cost of carrying out the assessment. On the other hand, it has been thirty years since the original guidelines were implemented, giving the public and the industry time to see if the guidelines have done their job in a cost-effective manner and whether or not they n
What could be unseen motives for initiating such a reassessment? The American pet food industry would certainly want to keep pressure on the government to regulate foreign competition, insisting that competitors meet the same stringent standards set for American manufacturers. The FTC would also stand to gain from the number of its workers that would be paid for conducting the reassessment and the power and prestige that such guidelines tend to give the FTC
eed to be retooled for an industry that has gone through considerable technological and economic changes. Therefore, it would seem reasonable to conduct a survey that would target key areas, such as any overlapping of the guidelines with federal, state, and local laws, the integrity of industry self-regulation in a new era of economic and technological advances,
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