Digital Strategies for Market Dominance

Killer apps, goods or services that establish quickly and dominate the market, are displacing traditional planning and strategy in business. These revolutionary realities such as email, the first word-processing program, and e-commerce are sudden and dramatic changes that have recently found success in changing the face of business. Companies that use existing technologies are finding possible killer apps as a way to gain advantage over competitors and serve their customers in a more efficient manner. Companies that choose to use existing, traditional ideals of strategy and planning are being passed over as the power of emerging digital solutions attracts their customers.

Companies must now adopt a digital strategy to help produce their own killer apps to survive in their marketplace. This digital strategy encourages full staff involvement in the development of possible improvements in processes, rather than having a group of people who spend years developing strategies. This full staff involvement brings together the ideas of workers on the front lines of production who have real world answers on how to make their work faster and eliminat

Traditional strategic planning techniques such as those published in 1980 in Michael Porter's Competitive Advantage are very unsuitable for survival in cyberspace. In order to survive in today's digital world, companies need to adopt what Downes and Mui call digital strategy. Digital Strategy is a new approach to strategic planning. It consists of twelve design principles that guide the process for finding and developing killer apps, and techniques that organizations of any size and in any industry can use to achieve market dominance. It can be done by all companies, not just companies whose actual goods and services are already digital.

Replace Rude Interfaces with Learning Interfaces.

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Approximate Word count = 3382
Approximate Pages = 14 (250 words per page double spaced)