Marketing is the management process responsible for identifying, anticipating and satisfying customers' requirements profitability.

Peter Drucker 'there is only one valid definition of business purpose: to create a customer'. At its simplest, if you do not have any customers for the product or service your organization offers, then there is no reason for continuing existence.

Consumption is the sole end and purpose of all production and the interests of the product ought to be attended to only so far as it may be necessary for promoting those of the customer.

The operational functions of marketing: sales promotion, advertising, public relations, selling, financing, buying, forecasting, pricing, standardization, publicity, merchandising, market research, transporting, risk-taking, servicing and stockholding.

Elements over which organizations have control and which are used to try to influence customers to choose one particular organization in preference to another are generally termed the marketing mix. External factors in the original marketing mix: customer-buying behavior, trade behavior, competitors' position and behavior, government regulations.

PRICING POLICIES & STRATEGIES - used as guide for pricing decisions and provide a framework for such decisions.

1.Spatial distribution of key demographic variables

- Psychological pricing: prestige pricing, odd even pricing.

According to him there is no evidence that Ad'g can act as a strong force in persuading people to change their behavior, feeling or beliefs. Ad'g is a weak force. For established bran, Ad'g refreshes awareness and 'nudges' (constant remind) the consumer towards purchase. Thus, Ad'g is a defensive activity. For new brands, Ad'g can announce the brand and create awareness, but cannot alter feeling. Ad'g works in the long term by keeping a brand in the consumer's mind.

Some common words found in the essay are:
Segmentation Geographic, Pricing Lining, BELOW LINE, EC Social, Marketing Research, Considered Excess, Questionnaires Postal, Consumer Durables, St James, Peter Drucker, marketing research, pricing decisions, based pricing, marketing info, marketing mix, marketing research data, product eg, life cycle, total cost, pricing tactics, short term, decision support system, systematic design collection, pricing policies strategies, eg raw materials,
Approximate Word count = 4517
Approximate Pages = 18 (250 words per page double spaced)