media coursework
Going on holiday is one of the most important things in our lives today; it is just as important as having a good car or nice clothes. Next step is choosing the right holiday, and what better way then, going down to the travel agent and picking up all the 'pretty' brochures. The 'pretty' brochures is just a par of the great advertising world, trying to be informative but using persuasive language, basically tempting us to go.Today, we are only aware of products by advertising on the television, from billboards and the radio. Advertsing is the new way to bring information across to people in an informative way but trying to be very pursasive, in such a way it is saying you want it despite we do not really need it a good example of this is mini discs players, it is not essential for our everyday living but nearly every young person has one. Then there are the ads we just remember, such as the marmite ad, everyone knows the famous 'you either hate it or love it', or the nescafe ad for golden bled 'remember next time you buy cheap shoes quality pays', and there are many more, but we remember them, the same thing applies for holidays. For the media coursework I shall be comparing escapades a brochure for 18-30 ye
For the golden years brochure, they heave used scenic pictures for the background, such as the 'blue' skies, typical beautiful spanish villa, and finally happy couples having fun in the sun and relaxing. The eye is directed onto the couples because of their bright clothes, such as the woman's red shirt. Next on notices on the bottom of the page is a slogan which says 'Holidays with a good deal more', this is interests the older age group as they like to get value for money. The front cover of escapades has bright energetic colours such as the purple colour. These are very eye-catching, but also are incorporated with the theme of the millennium. Next is the logo, again this is the first thing that attracts your eye to, because of the graphology, there is a curve before the 'e' this looks like it could be interpreted in many ways such as energy or exercise, and excitement. The girl on the front is computer generated, this being very applying to our generation, and of the trend of computer generated female characters such as Lara Croft. The position of her on the cover shows that she may be energetic and fit, also she is extremely tanned, again appealing to the younger generation (18-30 year olds).
Some common words found in the essay are:
Club Hotels', , Lara Croft, introduction pages, golden brochure, computer generated, 'pretty' brochures, happy couples, whereas escapades, bottom page, deal more', couples fun,
Approximate Word count = 1208
Approximate Pages = 5 (250 words per page double spaced)
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