Workplace Motivation
In recent years, the topic of workplace and employee motivation has emerged as a significant concern for both employers and management personnel. An analysis of such strategies at a Target Retail Store provides an example of how such motivational strategies affect the company's sales, profits, workplace morale, and future. One of the most important issues at a Target Retail Store is the timely method and manner of placing and displaying the merchandise on the sales floor before the store actually opens to the public at 8:00 a.m. This must be effectively done with limited resources and staff. As a result, management must be able to appropriately and effectively motivate all staff employees and improve performance and employees' resistance to increasing productivity. This paper will examine the organizational efforts of Target Retail Stores in this area, and identify and analyze two motivational theories not currently in practice by Target. It will also apply the chosen motivational theories to management and discuss their impact and offer possible solutions that could have been implemented before employee motivation became an issue.In order to eliminate the time it normally took to neatly present merchandise on the sales f
Closely related are curiosity or activity needs: people need and enjoy a stimulating environment, but they differ on this need and become adapted to certain levels of stimulation. A need for power has been suggested as a requirement for success in organizations. Effective managers may have a high need for power (McLelland, 1976). One problem with predicting behavior from individual needs is that people seem to have differing degrees of needs at different times of their lives (Maslow, 1943). An evaluation of the motivation theories based on needs probably focus on their limitations. Empirical studies have provided only modest support for them, and the proportion of the variance in performance explained has been low (McGregor, 1960). However, motivation is not the sole determinant of behavior. Ability and knowledge of what one is supposed to do combine with motivation in determining behavior in organizations. Also, an organization's tasks vary in their requirements. Thus motivation can make little or much difference in performance, depending on the task. Another related motivational theory that could be applied to the Target Retail Store scenario is what is termed "content theory." Content or arousal theories center on needs or drives. Several physiological and social needs have been identified and studied. A need for competence in mastering the environment is supposedly aroused when individuals are faced with new, challenging situations; it dissipates after mastery (McLelland, 1976). Following a content needs based approach, Target management could implement an incentive program based on needs or drives. The management team could study different physiological and social needs as related to customer service and retail and implement a program based on the res
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Approximate Word count = 1204
Approximate Pages = 5 (250 words per page double spaced)
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