What We Sell. HyperSpa offers several levels of care for critically ill patients depending upon the specific type of illness or injury they suffer, and whether they are referred to us by other healthcare providers, sponsors, or as walk-ins. In every case, however, the firm offers relatively long-term hyperbaric treatment by subjecting patients to highly-oxygenated environmental conditions. In doing so, we solve several problems faced by existing HBOT facilities, discussed at greater length below. We also lease space to researchers undertaking medical studies of HBOT's efficacy for numerous other medical conditions for which HBOT has, as yet not been approved. Lastly, we also lease space to a few firms engaged in horticultural research.

Keys to success. Our main key to success is the extraordinary success rate we expect to achieve with our practical, cutting-edge innovations in HBOT, facilitated by the unique environmental conditions available w

Strategies. Our sales strategy incorporates advertising and direct marketing to achieve both market pull and market push. We plan to show that the facility is better than any other at doing what HBOT is supposed to do, and that the experience one gets at the facility is not only more affordable but more pleasant than can be offered by competitors.

Our marketing tactics are built around media buying to distribute our in-house advertisements to specific publications and broadcast venues (specific television shows, particular radio stations, etc.).

HBOT is also mandated for some kinds of infectious diseases, such as gas gangrene. When patients who suffer pneumonia receive HBOT, the pneumonia sometimes clears up on its own without recourse to antibiotic treatment. The powerful oxidizing effect of the high pressure oxygen produces free radicals that derail infectious bacteria's metabolism. Not only do they not reproduce, they essentially "rust" to death. The fact that many senior citizens suffer bouts of pneumonia that are often terminal, plus the fact that the average age of the American population is increasing demonstrates why an HBOT facility such as HyperSpa is needed so very badly now, and will be increasingly needed in the future.

Of course, HyperSpa offers 24 hour HBOT to all patients. At the rates charged by other facilities for HBOT, 24 hours of HBOT would cost between $3,336 and $8,976 per day, yet our patients are charged only $541.09 per day. For people who need repeated HBOT, HyperSpa is a clearly more affordable alternative.

Target Markets. We characterize the market by geography and consumer needs. Our intention is to build a facility near every major city in the world. Every city with a population over 1 million is an eligible location for at least one HyperSpa facility.

Since HBOT has this angiogenic property, it tends to reduce the formation of scars. The collagen heals more quickly than it can toughen to form a scar because it is growing new capillaries so fast, thanks to the hyperbaric oxygen. Some patients with extensive 2nd degree burns have recovered without suffering any permanent scarring thanks to HBOT.

Access to and egress from the facility is through a dock and pressurized elevator. Patients arrive by boat to the doc, and are escorted into the elevator. The elevator slowly descends over a fifteen minute trip through a shaft that penetrates the pressure dome, and passes an ascending elevator with patients who have been discharged from the facility or staff who are going to the mainland for personal reasons. At the end of the descent, the interior of the elevator is at the same pressure as the rest of the facility, and at the end of the elevator's fifteen minute ascent, its interior pressure has returned to normal atmospheric levels. Supplies and compacted trash can be ferried in the same elevator at a higher rate when contents are not accompanied by living cargo.

However, this monopoly is not likely to be a permanent one, as some competitor is bound to find some way to duplicate our success through their own methods. If the competitive landscape changes much in the first five years, we are prepared to use borrowed money to construct the facilities necessary to outpace latecomers.

Some common words found in the essay are:
Marketing Mix, Strengths HyperSpa's, HBOT Patients, Weaknesses Currently, Research Segment, Objectives Construction, Florida Throughout, Yes HBOT, Otherwise HBOT, Hyperbaric Medicine, medical conditions, atmospheric pressure, normal atmospheric, normal atmospheric pressure, hyperbaric environment, medical conditions hbot, conditions hbot, hyperbaric oxygen, hyperspa offers, times normal, pressure dome, pounds square inch, healthcare providers, times normal atmospheric, conditions hbot approved,
Approximate Word count = 6568
Approximate Pages = 26 (250 words per page double spaced)