The Animal Rights Movement
Animal rights are a serious and controversial issue in America. Some people believe animal rights organizations such as People for the Ethical Treatment of Animals (PETA) go too far in their reaction to animal abuse, neglect, and living conditions. Other organizations are more involved in saving and rescuing neglected, abandoned, and unwanted animals and relocating them to loving and caring homes. The problem of neglected, abandoned, and abused pets is one facet of the animal rights movement that more and more Americans are becoming aware of. For example, just in New York City in 2003, nearly 10,000 pets were treated by only one agency, the ASPCA (ASPCA). These numbers only represent one agency in one city, so the combined numbers around the country must be staggering. These pets need shelter, food, health care, and new homes, and numerous agencies around the country offer services that rescue, rehabilitate, adopt, and neuter animals in the community. One of these national organizations is the ASPCA, whose Web Site states their mission is, "to provide effective means for the prevention of cruelty to animals throughout the United States" (ASPCA). Founded in 1866, the agency's headquarters is in New York City, but they hav
There is a wide variety of information available about pet health care and pet abuse on the site, and one of the organization's major concerns in 2005 is the prevention of pet poisoning. They have even set up a separate Web site with emergency information on poisoning, such as how to recognize the symptoms, poison-proof your home, and what to do if you suspect your animal has ingested poison. The ASPCA also has a separate children's Web site called "Animaland" that includes games, stories, and information for children on how to raise pets. Backing up their Web sites are local and national phone numbers for people to call for information on a wide variety of topics such as animal health, abuse, and poisoning information. In conclusion, the World Wide Web is an excellent outreach outlet for animal rights organizations such as the ASPCA. They can reach a wider number of people, they can get their message across more effectively, and they can help more animals by reaching more people. The ASPCA is smart enough to know that their Web site is a vital part of their overall success, and so they have expanded their Web presence to other areas, such as a children's site and a specific site on poison control. This information can only continue to educate the public and create an atmosphere that promotes more adoptions, animal safety awareness, and compassion for American animals that need kind and loving homes. The ASPCA also offers a wide variety of information on animal abuse and neglect, animal health, and even poison control for animals at their Web site. Visitors can also join the national organization, donate funds, and renew their memberships online. ASPCA spokespeople say that since they began offering these services online, both membership and donations have increased dramatically. Target marketing is one tactic they have used successfully to bring visitors to their site, as Target Marketing writer Lisa Yorgey Lester notes, "To date, the organization has 360,000 registered users, who represent
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Approximate Word count = 1361
Approximate Pages = 5 (250 words per page double spaced)
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