Similarly, in a business context, rather than going for the biggest market or best chance of making the largest of most immediate profit, it can be best to corner a specific market segment that is as yet underdeveloped-better to be a Starbucks in the early 1990's and tap into the desire of twenty somethings for coffee, than to formulate one's corporate self as yet another burger oriented fast food enterprise, a la Arby's or Roy Rogers' failed attempts to make encroachments into McDonald's share of the hamburger market. Nash's own 'marke

Some common words found in the essay are:
Nobel Prize, Roy Rogers', John Nash, , imperfect information, game theory,
Approximate Word count = 362
Approximate Pages = 1 (250 words per page double spaced)