eCommerce Case Study: Freedom Greeting Card Co.

A detailed Summary of eCommerce Case Study: Freedom Greeting Card Co.

Freedom Greeting Card Company Inc. (www.freedomgreetings.com) is a greeting card company that recently decided to create a website that would provide wholesale and retail customers with online services (Aspin, 2005). In the past, the company relied entirely on fax and phone orders. It grew into a multi-billion dollar business without even having a web site.

However, as customer began demanding faster service and the industry expanded, Freedom's leaders realized that they would be eliminated by the competition if they failed to give the customers what they wanted (Aspin, 2005). The Internet seemed to be the offered a viable solution to keep in contact with a large customer base. Jay Levitt, president of Freedom Greeting, aimed to create a solution that would be easy to use and effectively boost productivity, wh

ile saving money on traditional methods of reacting to increases in demand such as staff and infrastructure expansion.

Product database automatically updated by the back office product database.

Levitt looked into the possibility of extending his existing business applications. Since 1999, the company was a customer of Aspin Management Systems, a software house based in the United Kingdom (Aspin, 2005). Freedom had invested in AMSolvetm, an accounting and back office system which the company produces. The system handles many area of Freedom's operation, including account ledgers, stock control, order processing and fulfillment. Levitt decided to extend the company's services to the Internet.

Content managed information about Freedom Greeting Co.

Content managed latest public news about the company and i

Some common words found in the essay are:
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Approximate Word count = 550
Approximate Pages = 2 (250 words per page double spaced)

Category: Technology

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