This name was chosen for several reasons. The first reason it was chosen was because it indicates to the public what it is the company does. It will provide complete lawn care products to its customers that can be shipped once they have been ordered online.

A second reason it was chosen is because the word Complete falls at the beginning of the name and that places it at the front of alphabetized things such as phone book, Internet searches etc.

The name Complete Lawn Care Products indicates the customer does not need to go elsewhere for the products. This is key to the marketing objectives of the company and will be important when it comes to attracting new customers.

The mission of Complete Lawn Care Products is to provide solid products at competitive prices. The company will work to reach customers world wide and introduce them to the products of the company. The company will work to provide premium products at the lowest prices possible while at the same time focusing on customer service and providing it 24 hours a day. In addition to the products for sale the company will provide free lawn care advice by staffing phone lines 24 hours a day with experts i

The planning of this company begins with research, marketing polls and sample packets being developed and sent to see the response. The planning also involves the investigation of internet companies, credit card processing companies and packaging and label companies. These things must all be researched and developed before the company can start business.

    Product: The product will be a line of products that will bear our label though they will in actuality come from vendors around the world. We will choose products that are solid, with long shelf lives and fair prices. We will work to become known for our excellent quality and service.

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Approximate Word count = 1928
Approximate Pages = 8 (250 words per page double spaced)