For over 100 years, Coca Cola still remains the world's largest producer of carbonated soft drinks. The company sells the very famous Cokec with the punch line "Always Coca-Cola" that is still the common man's term for any aerated soft drink.

The company's signature Cokec brand is well recognized by literally billions of consumers, and Coke is sold in almost every country in the world - more than 200 countries worldwide.

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Consumers in nearly 200 countries enjoy Coca-Cola brands at a rate of more than one billion servings a day. In addition to its core Coke brand, the company also sells Adjani bottled water, Sprite, Minute Maid a

Evaluate the relative appeal of alternative solutions in terms of meeting consumer requirements.

Coca-Cola plans to launch a cholesterol reducing drink in May 2005. Coca-Cola calls it the most revolutionary drink since the addition of vitamins to milk. This is a new healthier version of its Minute Maid brand and will be called Minute Maid Premium Heart.

Coke's other beverage rollouts this year include a lime-flavored version of the flagship Coca-Cola brand and an energy drink called Full Throttle.

Coke has been very aggressive globally, acquiring brands in markets like Russia, Bulgaria, and Kenya. It has also aggressively marketed and slightly altered the formula of its basic Coke brand to fit local tastes. As nations become wealthier, consumers tend to buy more packaged foods and drinks. This bodes well for Coke. It should come as little surprise that Coke's sales are growing much faster in these foreign markets than in the U.S. In recent quarters developed markets like Germany in the U.S. have seen slow sales growth or, in some cases, outright sales declines. However, internationally case volumes jumped a solid +2 to +4%, led by such markets as Russia, China, and Brazil.

This involves tracking the product's success once it has been launched e.g. by recording sales figures, numbers of people familiar with the product, etc. Method: Quantified continuous rolling study with consumers and/or analysis of Electronic Point of Sale data (sales information gathered via retailers' tills).

The latest drink to be released in the much-awaited market is the Coca-Cola Zero, a new zero-calorie cola. This shall be introduced in the US market in June 2005. "Coca-Cola Zero is exactly what young adults told us they wanted - real Coca-Cola taste, zero calories and a new brand they can call their own," said Dan Dillon, vice president, Diet Portfolio, Coca-Cola North America.

Coca-Cola brands create a positive impact among consumers -- and that satisfaction influences their entire purchase and consumption experience. As the world's leading soft drink marketer, the Coca-Cola Company invests heavily in brands to build consumer preference and demand -- in effect "pre-selling" the brands before your customers even arrive.

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Approximate Word count = 2766
Approximate Pages = 11 (250 words per page double spaced)