Qualitative research, meanwhile, offers more specific information about a specific social action or phenomenon through ethnography, participant observation, or historical research methodologies. More concerned with textual forms of analysis and interpretation, qualitative research methods provide a more subjective viewpoint of the research problem, delving deeper into the phenomenon or problem through the "eyes" of the subjects or artifacts used as units of analysis. While quantitative research has a high level of reliability, qualitative researches have high levels of validity, for information generated qualitatively come from first-hand sources (people themselves or the artifact itself), are more in-depth due to the flexibility in probing deeper on the subject by the researcher

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