Motovation and Maslow's Theory

A detailed Summary of Motovation and Maslow's Theory

Our organization, like most other organizations, is mainly concerned with motivation of salespersons who act as the backbone of our business. My firm runs a chain of bookstores around the country and it is important for us to hire salespersons who are highly motivated and can attract more customers. But to keep people motivates all the time is not an easy task and our HR department is always coming up with ways to sustain the interest and motivation level of sales employees. In this connection Maslow's theory of needs has played an important role as it has been incorporated in our rewards and incentive plan.

Abraham Maslow was of the view that man has different set of needs and it was important for him to satisfy one set before he could move on to another. This theory has been given immense importance in psychology studies of motivation because man feel that at least it contains substance as far as set of needs are concerned. But theorists do not agree with Maslow that man can move to the next level of needs only when he has been able to satisfy the previous one. But still it is important to discuss this theory in detail in order to see why it has been able to attract great attention.

Abraham Maslow developed his theory of hie

Keeping this theory in mind, our HR department has developed a motivation strategy which they feel can keep salespersons adequately motivated. HR department has made a few rules clear. The managers in the firm must understand the salesperson's social conditions. If his basic needs are being met, he requires more than monetary incentivesaE"probably a higher rank or a better job title or additional responsibility to make him feel important etc. The job should provide him a means to attain self-actualization- a sense of fulfillment that comes from knowing that the job gives him a chance to use his talent adequately and prepares him for next level of responsibility.

Security / Safety Needs: Maslow explains that man needs to feel safe and secure because outside threats or fears can kill his spirit of achievement.

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Approximate Word count = 1185
Approximate Pages = 5 (250 words per page double spaced)

Category: Science

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