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What is Benchmarking and It's Goals

Opportunities and Challenges of benchmarking

The first question to be asked is what benchmarking can do for any organization. The process of benchmarking permits the entire organization to identify, share and use the knowledge that exists within the organization as also the best practices prevalent within the organization. The attempt is to concentrate on improving the situation of any business unit and not to just measure the best performances that have been achieved. The method for this is to apply the use of best known methods of solving the problems that are facing the business. The results come from the utilization after determination of the problems and this can come only after a careful study of the problems. On determination it is expected that the best solutions will be implemented. (Defining Benchmarking)

The result will come to the organization in the form of gaining important advantages for the organization in the form of advantages. These can be in any form or more than one form - strategic advantages, operational advantages, or direct financial gains. At the same time, it also is an indirect admission that some others are better at the function that we are involved in than ourselves. At the same time, we are being


Desired future state and goals against which to evaluate alternatives

Another important change has been the shifting of maintenance function to outsourcing and this is also likely to affect the function. This is a change that has been predicted many times by management consultants and also recommended by them as a method of reducing direct costs, improving the level of contact with specialized skills and of avoiding the complications that exist in finding and controlling a skilled workforce. This is very useful when the total production function is being outsourced. This has also led to many changes in employment patterns throughout the world. Many technical and repetitive roles like software development, call center management and some engineering functions are being shifted away to the third world from the first world. In those countries the salary levels with the similar competencies as those in the 1st world are much lower. (An Introduction to the Maintenance Scorecard)

Benchmarks are defined in terms of how many units are to be produced in one unit of time, how quickly the product line can transfer itself into manufacturing another product, how high the production levels can be from one shift, or what the minimum levels of production are which are being acceptable. The similarity of benchmarking and benchmarks is in that benchmarking tries to find out and understand the direct reasons for the production to be high in certain relevant situations and not be so high in other situations/conditions. Once the reasons are being determined then the same methods can be expanded for use in other parts of the complete production process so that the total production level can be at higher levels and correspondingly the profits of the organization as well. This is the real benefit that can be obtained from the practice of benchmarking. (Defining Benchmarking)

Now that we have talked a lot about the advantages of benchmarking, let us also take a look at the other side. These refer to the times that existed before benchmarking came to be called benchmarking, and it was viewed as just application of common sense. It is always true that the best method of learning how to do a job is to see how others do the work and then trying to do it. It is said that the great Henry ford went through the operations of production methods in a Chicago slaughterhouse before deciding how to set up his own production line for which he is rightly renowned. At the time, and probably for many decades since that time, it was called a good idea - till in the 1980s, this process of learning was given the name of benchmarking. It is true that benchmarking can provide very good improvements of the product and deserved returns based on efficiency, cost savings and new revenues. The process also is able to reduce cycle times, productivity, customer service, quality and production costs. This can make them a part of an effort of the company to change the culture of the organization to a more customer oriented and results focused. Yet many companies make a mistake in letting this excellent process of benchmarking to become an end in itself. This is quite common in corporate settings which have already established full fledged benchmarking teams. (Benchmarking: The trend line)



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Approximate Word count = 4747
Approximate Pages = 19 (250 words per page double spaced)


  

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