The primary manner in which family-owned funeral homes market now - apart from family referrals, of course - is over the Web. Many third party companies provide interactive web sites for professionals in the Death Care Industry. They also provide funeral home search engines, national obituary listings, and virtual memorials.

By creating a premier web presence, these companies provide Funeral Directors unprecedented flexibility and creates a national marketplace for showcasing their establishments.

Aside from providing professional interactive web sites, these Web-based companies market family-owned funeral homes throughout their entire fam

Funeral Directors can also update their web site easily, anytime - in real time. This gives you the complete autonomy of your information (there is no waiting for your web designer to make updates). That is a key feature.

The answer is a simple one: diversity. Market research will dictate which socio-economic groups and which ethnicities are more likely to use particular sorts of funeral home services - this will allow the funeral home owners to focus on building market share and really gaining a foothold of trust - and then, of course - future business within a particular ethnic group, industry or socio-economic class strata within a particular community.

2)How could marketing research be used in a f

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Approximate Word count = 478
Approximate Pages = 2 (250 words per page double spaced)