The global health sciences marketplace and libraries are inexorably changing as technology is better enabling corporations, individuals and providers to provide services in new and faster ways. Trends developing within the industry that will affect health sciences libraries include providing health products and services that are delivered "Through integrated alliances" and digital technologies (Ernst & Young, 2).

Trends In Technology and Biotechnology Affecting Libraries

Technological forces "best represented by information technology and biotechnolog

Anton, Schneider & Silberglitt (2001) predict that multiple technology related trends "appear posed to have major global effects by 2015" (p. 1). These trends are increasingly influenced by biotechnological advances, nanotechnology and information technology combined (Larson, 1999; Anton, Schneider & Silberglitt, 2001). Carey et. al (1999) predicted a number or biotechnological changes that will change the way health services are provided and allow better drug development, advances in biomedical engineering and new therapeutic techniques for treating patients with advanced disease.

Trends of the future will also create opportunities for consumers to have more direct access to healthcare resources through digital references and alliances made available in health sciences libraries (Ernst & Young, 2001; Anton, Schneider & Silberglitt, 2001). Within the health sciences field investments continue to develop and create new opportunities each and every day (Ernst & Young, 2001). Biotechnology and information technology advancements will provide necessary services that will reinvent health care including "the way it is accessed, delivered and reimbursed" and that information will be readily available through health sciences libraries(Ernst & Young, 13). Not one aspect of health care will not be affective.

Information will be more easily accessed and fine tuned to cater to the needs of individuals rather than the masses, enhancing the medical communities ability to provide optimal care in any setting, regardless of patient location.

Technology will also enable companies to identify new markets and find new ways to store and manipulate "massive health science data sets" referred to as improved data mining capability thus enhancing the health sciences libraries ability to provide consumers and companies with vital information and data relevant to individual needs(Ernst & Young 13). This in turn will allow researchers to create new models for disease including diabetes, obesity and asthma, and may help researchers examine how well medicines work and how they affect consumers (Brook, Damberg & Ker, 1998.

Trend Digital Reference Services Academic Health Science Libraries

There are some obstacles th

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