The first movie, "My Life with Dalai Lama", perfectly complies with the main ideas of the company's mission. First of all, from a creative point of view, the idea to present the life of a personality through the eyes of a snake and through the eyes of other animals befriending him is new, interesting and creatively a positive aspect. Further more, to some degree it is also championing environmental concerns by presenting the role of animals in the life of a personality of 20th century history, bringing the animal regnum closer to human heart.

In terms of the "must" objectives, it covers the first two. Indeed, the project would obviously meet legal, safety and environmental standards, while at the same time compelling with the PG or lower advisory rating cri

The ROI criterion shows us a probability of 80 % for a ROI of 8 %. This is promising enough, but we need to consider the fact that this is the type of movie likely to convey only first-time revenues, as it will not generate any additional ones from related items or products. It also addresses a particular category of consumers rather than the bigger mass.

In terms of the company's "must" objectives, this is the project that is most likely to be able to fulfil all the three desiderates. Legal, safety and environmental standards are not endangered and it is not likely that the project will contravene with the no. 3 "must" objective referring to parallel current or planned projects. The movie also has a low advisory rating.

In this sense, the best candidate is "Escape from Rio Japuni". While being a moderate project, not aiming at high implications, it draws attention towards the problems in the environment and this has become part of the company's mission. It also has a very promising ROI and it can become a reference in the animated film category.

The movie's ROI is not to be neglected either. With a range between 15 and 24 %, it has the highest ROI for 80 % probability from all the four projects proposed. It is important to note that such a movie may be the only one to correlate a moral/ethical cause (the environment) with a very high ROI.

As a first observation as related to the company's mission, from the four projects that are being analyzed, this is by far the most creative one. The presence of a new wave director is not the least important element that brings about this additional creativity. The movie is not actually impacting the environmental concerns that the company has been lately championing.

The ROI is quite impressive, ranking second at the 80 % probability, which is something to be taken into consideration. This is the type of movie that may become an icon for all teenagers, no matter what the period of time we are referring to. This will bring revenues and royalties for a longer period of time than any of the other movies.

On the other hand, almost all three of the "must" objectives are compromised. First of all, there is no chance that the movie is likely to obtain a lower advisory rating, because, as mentioned, this is a movie with a highly controversial elements, with the presence of scenes containing heavy drug use, alcohol, stage acting etc. Second of all, the company has clearly followed an approach design to attract the family as a whole rather than isolated adolescents that may relate to this movie and become its fans. Such a project will probably impact the future development of the company by estranging the segment of consumer it has been traditionally addressing in time. It is doubtful that it wi

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