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Marketing Plan: Development, Product Design and Feasibility of a Cellular Phone With Tracking Capabilities

This paper discuses the development, product design and feasibility of a cellular phone with tracking capabilities. It uses the technology of LoJack tracking system and aims at integrating the same, in a cellular phone to design a handy, durable and affordable device for children so that their parents can keep track of them at all times.

TECHNICAL MAKE-UP AND PRODUCT MECHANISM

The product mechanism comprises of a LoJack tracking system device which includes a small radio frequency transceiver integrated into a microchip. Each chip can be given a unique code for recognition. When accessed via the Global Recognition System or similar software from a personal computer, the intended unique LoJack can be activated; it then emits inaudible signals and can thus be located.

This devise can be integrated in the common cellular telephone which is a detachable option and can be replaced by the standard battery of the phone. Lo-jack technology, formerly used in stolen vehicle recovery can in this way be used to track down individuals via their cell phones. The intended product aims at designing a low priced cell phone with a LoJack tracking system for kids. This will enable the customer to track down their childre


The product is designed for and aimed at a specific market that can make use of its LoJack feature integrated in a cellular phone device to track down the intended individual by means of a comprehensive and accurate mapping. Hence, the target customers are parents who desire to keep track of their children but due to their rigorous work routines and other preoccupations, are unable to do so. These could specifically be parents who are doing a full day job and belong to professions that require higher dedication and involvement for instance medicine, architecture and engineering. Single parents who work full time and find it both difficult and depressing to keep track of their children may also be considerably interested in this product. In any case, it can be safely assumed that all parents need to enjoy the security of knowing where precisely their child is at a particular time. This eliminates misinformation on part of the child, and would also in retrospect, cut down on incidences of juvenile delinquency and the like. Also spouses and friends who wish to keep track of each other and be connected at all time can make use of this innovation. Therefore the product should focus on the aforementioned customers and appropriate marketing planning must be laid out to interest these customers in the most effective manner.

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Some common words found in the essay are:
Recognition System, TARGET CUSTOMERS, PRODUCT DESIGN, , PRODUCT MECHANISM, FTP Slim, Protocols FTP, cellular phone, track children, intended product, lojack tracking system, tracking system, lojack tracking, Global Recognition, phone tracking capabilities, replaced standard battery, product mechanism, attractive features, technical make-up, market lojack, intended market, technical make-up product, circuitry cellular phone,
Approximate Word count = 894
Approximate Pages = 4 (250 words per page double spaced)


  

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