Marketing Mix
1.Ideally for a product or service to be marketable and saleable to consumers, it must have an effective marketing mix. Achieving an effective and ideal marketing mix means having a quality product, competent pricing, effective product placement, and strategic communication campaign/promotion. The absence or ineffectiveness of one element renders the marketing mix, and therefore, the product, not marketable for consumers. From this insight, what differentiates or makes a product or service unique from the competition is the absence or presence of an element in the marketing mix. Take as an example the marketing mix utilized by major mobile phone manufacturers, Motorola and Nokia. Comparing both Motorola and Nokia products yield similarities in product quality, pricing, and even the channels of distribution, since they are both electronic products. However, what differentiates Nokia from Motorola is its effective series of marketing campaigns, geared to target the youth and employed sectors of the society. For the youth, Nokia manufactures and creates mobile phone
This distinction in the Esprit product line is advantageous because it gives Esprit a chance to tap every sector of the female consumer market, be these females young women, fashionistas, or career women. However, there is also the disadvantage that because of its product diversity, Esprit may not be able to produce quality products for each sector, and might focus on one sector over the other. This preference may be due to the greater market share of one brand over the other brands, or the brand may be more popular than the others. Thus, marketing value and premium brands within a product line can induce profitability if handled equally. models that are stylish and contains entertainment (multi-media) features. Nokia mobile phones for career people, meanwhile, are designed to be chic, sophisticated-looking, and technology-savvy, and are projected as such in its marketing campaign. Motorola, meanwhile, does not have an effective communication campaign, and is targeted for a general audience, not designating what sector of the consumer market they are specifically ta
Some common words found in the essay are:
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Approximate Word count = 726
Approximate Pages = 3 (250 words per page double spaced)
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