The facts and figures alone are powerful marketing tools for the Techno Genie. Statistics say that:

· Every 40 seconds another child is reported missing.

· One in every 42 children will become abducted, missing, lost or runaway.

· Over 2000 children are reported missing each day

· Over 725,000 reported missing children every year.

· The rate of missing children has increased 444% since 1982.

Added to that, however, is the very real concern of every parent for the safety of their child, and their emotional reactions whenever a child is delayed coming home from school or an activity. In addition, the media coverage of missing children and the recent implementation of the Amber Alert system in the United States has made every pare

Unfortunately, there is no single national radio station except NPR, making the use of radio difficult for Techno Genie's advertising purposes. However, in the biggest regional markets-those with the best demographics-air time will be purchased. The demographic desired, parents of children 8 to 18, is likely to be commuting by car and will be adequately reached by a typical flight of drive-time radio spots in a relatively cost-effective manner.

Techno Genie will, however, create its own Web site for direct orders, which will give Techno Genie an additional chance to appear early and often as people conduct Web searches under such terms as "child safety" and so on.

Because of the great potential for the Techno Genie to be sponsored by various child-welfare non-profits, it may be advisable to support those groups by advertising in their publications. In addition, reaching influential people via such publications as teachers publications and PTA publications is another excellent way to reach, quite directly, the desired demographic and also those who influence that demographic.

The primary intention of the advertising for Techno Genie is to reach parents of children ages 8 to 18. While there are plans in place to make sure even the lower income portion of the demographic can obtain the product, at least in a modified version, advertising is not aimed at that portion. In addition, advertising toward the 'sandwich generation' taking care of both children and aging parents who could also benefit from

Some common words found in the essay are:
Techno Genie, Techno Genie's, Genie Statistics, Amber Alert, TV TIVO, According Dwelle, Journal Broadcast, , Genie Print, techno genie, Baltimore's Child, reported missing, editorial coverage, missing children, infomercial techno genie, web site, street journal, wall street, web searches, print advertising, wall street journal, parents children,
Approximate Word count = 1024
Approximate Pages = 4 (250 words per page double spaced)