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Coca-Cola Bottles: How Packaging Has Evolved and Different Kinds of Advertising & Slogans

Coca cola is probably the largest company in the world. What started off as a kind of medicine in a little pharmacy in 1886 has now evolved into a world famous soft drink, having production units in about 200 countries. This paper shall discuss the ways in which the coca cola packaging has evolved over the years and briefly discuss the kind of impact different slogans and advertising campaigns have had on its sales.

Pemberton, a pharmacist invented coca cola in 1886 and Robinson who was the owner of the pharmacy suggested Coca-Cola as a name for his drink. Candler, Frank Robinson and a few others established the company of Coca cola in 1892.

Coca cola became popular as "coke" and was first bottled in 1894.The bottle has since then evolved greatly over the next thirty years yet the present design of contoured bottle of coca cola is one that has remained fairly consistent over the years. Various kinds of containers have been used for containing the mixture of syrup and carbonated water ranging from glass bottles to aluminum cans to plastic bottles etc. The changing colors, patterns and even materials of the coca cola containers have continued to capture the attention of millions of fans across the globe


Coca-cola has seen a lot of commotion since the time it was launched in 1886 but all the competition has only served to thrust it even further in the market of soft drinks thus enabling it to become one of the world's largest soft drinks production company.

When the coca cola bottling plant was first set up by Joe Biedenharn in Atlanta the coke was filled in bottles called the Hutchinson style bottles. They date before 1900 and are extremely rare now. These were straight-sided, wide bottles having a very short neck. Some of them had the brand name while some didn't. They came in varying colors like clear, aqua, green, blue and amber. Those on which "Coca-Cola" was embossed in script letters contained coke while the "Coca-Cola" embossed in block letters contained a flavored drink other than Coke. The Biedenharn hutch is the one without "Coca-Cola" in script.

There were various types of straight-sided bottles mainly depending on where the script Coca-Cola logo was located like

Vertical script (1905-1910) Only from Milwaukee WI.

When ambitions get this high sky is the limit.The Coca Cola company which started from scratch has now turned into the most lucrative business ever.It's strategies that are targeted at accepting and appreciating cultural diversity have helped it in molding into the flavor of the local community it arrives in.Hence we see a coca-cola outlet at every nook and corner we turn be it America,Africa ,Europe or Asia.As I have briefly outlined the ways in which Coca cola bottles have evolved over the 111 years span I have come to the conclusion that it is one brand which speaks for itself. "Always Coca-cola".

Vertical arrow script (1912-1916) All amber, primarily TN and KY.



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Approximate Word count = 1666
Approximate Pages = 7 (250 words per page double spaced)


  

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