Crisis Management: The Benefits of an Organization Developing a Proactive Plan and The Importance of An Organization to Communicate Quickly and Honestly in a Crisis Situation
Crisis! Just say the word and the brain freezes. Good judgment is instantly suspended, even in the most cool-headed individual. This is one reason why a proactive crisis management is so important. In an ideal world, of course, things would always proceed smoothly, and one would always have advance notification when something bad was about to happen. But organizations live in the real world, and must anticipate that things will not always go well, and one's fortunes may shift suddenly. Having a good strategy of what to do before a crisis occurs ensures that the 'damage control' mechanisms will already be in place, and one will not have to rely upon quick thinking and perhaps the faulty judgment of a pressure-cooker crisis environment. "Typically, proactive crisis management activities include forecasting potential crises and planning" on how to deal with a crisis. (McNamara, 1999) Any branch of an organization can benefit from a proactive crisis manag
One important aspect of the desire not to communicate when dealing with a crisis is that it can actually hurt the organization. The 'wall of silence,' however well-intended, can create a greater sense of assumed guilt, and damage the organization still further. "A close friend of mine is the CEO of a good-sized company. He has always avoided the press, no matter how innocuous their inquiries may be. It has hurt him and his company more than it has helped them. A reporter once wrote an article that contained a significant error in describing the stockholder base of one of his companies. Instead of talking to the reporter when she called, he refused to speak with her. Without the correct information, she wrote a totally inaccurate story." (Stefano, 2005) No matter how badly things may seem to be going, often the imagination can result in even worse projected fantasies of a disaster, when an organization is operating in crisis mode. Pointing fingers for 'who i
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Approximate Word count = 650
Approximate Pages = 3 (250 words per page double spaced)
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