Crisis Management: The Benefits of an Organization Developing a Proactive Plan and The Importance of An Organization to Communicate Quickly and Honestly in a Crisis Situation

A detailed Summary of Crisis Management: The Benefits of an Organization Developing a Proactive Plan and The Importance of An Organization to Communicate Quickly and Honestly in a Crisis Situation

Crisis! Just say the word and the brain freezes. Good judgment is instantly suspended, even in the most cool-headed individual. This is one reason why a proactive crisis management is so important. In an ideal world, of course, things would always proceed smoothly, and one would always have advance notification when something bad was about to happen. But organizations live in the real world, and must anticipate that things will not always go well, and one's fortunes may shift suddenly. Having a good strategy of what to do before a crisis occurs ensures that the 'damage control' mechanisms will already be in place, and one will not have to rely upon quick thinking and perhaps the faulty judgment of a pressure-cooker crisis environment. "Typically, proactive crisis management activities include forecasting potential crises and planning" on how to deal with a crisis. (McNamara, 1999)

Any branch of an organization can benefit from a proactive crisis manag

One important aspect of the desire not to communicate when dealing with a crisis is that it can actually hurt the organization. The 'wall of silence,' however well-intended, can create a greater sense of assumed guilt, and damage the organization still further. "A close friend of mine is the CEO of a good-sized company. He has always avoided the press, no matter how innocuous their inquiries may be. It has hurt him and his company more than it has helped them. A reporter once wrote an article that contained a significant error in describing the stockholder base of one of his companies. Instead of talking to the reporter when she called, he refused to speak with her. Without the correct information, she wrote a totally inaccurate story." (Stefano, 2005) No matter how badly things may seem to be going, often the imagination can result in even worse projected fantasies of a disaster, when an organization is operating in crisis mode.

Pointing fingers for 'who i

Some common words found in the essay are:
Relations PR, , Information Technology, crisis management, proactive crisis management, proactive crisis, management plan, public relations, stefano 2005, mcnamara 1999, crisis management plan,

Approximate Word count = 650
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

join now Save Paper

Saved Paper

Save your papers so you can locate them quickly!

Newest Essays

Testimonials

"Thank You So Much!!! You have saved me once again!!!"
Jack M.
"With so many papers to chose from, I was able to get ideas to help me with all of my classes. Thank You!"
Brian P.
"I've used this site for the last 3 years to help me come up with ideas for my papers."
Sara J.
"I use this site every week to help me write my own papers!"
Rachel W.
"I love this site!!!"
Marie N.