I grew up surrounded by style, because my mother cultivated a sense of fashion and imparted her appreciation and her taste to me. For my mom, fashion didn't just mean keeping up with the latest trends. In fact, she established her own look and encouraged me to do the same: to understand what works and what doesn't and have fun with it. Being well-dressed, my mother also attracted the attention of others, and as a result I realized early in my life that fashion played an important role in popular culture. Fashion is one of the primary means of self-expression in any society and in ours, fashion also means big business.
My innate business sense also kicked in early, in relation to my interest in the world of fashion design. For example, shopping with my mother meant exposure to the world of retail and wholesale fashion and before long I started to imagine the career possibilities that lie ahead for me. I would wonder about things like why
My long-term goals include a managerial position within a fashion marketing firm; I would like to travel between cities and internationally to keep abreast of the latest trends. If possible, I will start my own company that will assist local and up-and-coming designers to market their wares either in small boutiques or on a larger scale. In the meantime, I will learn all I can about the industry. I also hope to participate in the creation and development of multimedia marketing techniques, which I believe are essential components to the success of any individual retailer or designer.
some lines get carried in more stores than others; and how pricing and sales work, and what types of advertising are most effective for marketing clothes.
Because I have both a keen eye for design as well an astute mind for marketing, I selected fashion marketing as an academic concentration to pursue now. After investigating the various schools that of
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