It is important to apply observation techniques learned from psychological testing to the business or organizational setting. Observers can be used to evaluate performance of an individual, a group, or how an individual relates to others in a group. This can be extremely valuable because the overall success of a company is based on the strengths of the individual partners and employees. The observations made by a trained evaluator can relay information to m
anagers within the company that do not have the time to simply sit and observe the lower workers because there are so many responsibilities for which managers are responsible.
One task for an observer within the company is to determine who is the most effective at their given tasks. For example, in a department responsible for sales, it is important to determine which factors create the best salesman. In a telephone sales department, the voice and speaking
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