To be successful under these changing circumstances Scholastic has to revamp their marketing strategy. Focus should be placed on increasing the literacy interests of the younger generation. Under the strange circumstances that the government is crying about improving the literacy skills of students while at the same time cutting the funding for the schools, Scholastic could put to good use its extensive connections with schools by actively participating and organizing book fairs and book clubs. An important fact is that book fairs promote book sales and stimulates reading in children, which in turn implies more books sales. Scholastic should sponsor more book clubs, which would help kindle the reading habits of the

Some common words found in the essay are:
Scholastic Scholastic, , Houghton Mifflin, book fairs, fairs book, book fairs book, book clubs, fairs book clubs, organizing book fairs, organizing book, reading children, scholastic corporation, marketing strategy,
Approximate Word count = 484
Approximate Pages = 2 (250 words per page double spaced)